ICEC 2023

The theme of ICEC 2023 is “Sustainable and Innovative Development of E-Commerce”. At present, e-commerce has become an important driving force of global economic development. Global e-commerce has shown characteristics such as expanding market scale, gradually narrowing regional disparity, and the emergence of sharing economy. Based on this, how to innovate and develop e-commerce and ensure its sustainability has become a top priority. Thus, the purpose of ICEC 2023 is to look for such insights that will excite us both academically and practically.

We invite you to submit original research papers addressing concerning the theory, design, development, evaluation, and applications on ecommerce with new insights. We welcome research-in-progress papers (in extended abstract form), as well as completed ones, that can provide innovative and inspirational at early stage of research.

The selected papers from ICEC 2023 will be invited to the special issues of the journals such Electronic Commerce Research (SSCI), Electronic Commerce Research and Application (SSCI & SCI), and Data Science and Management (Scopus journal, Elsevier). The presentation at ICEC2023 will be not only a good channel of publication but also a good opportunity of discovering good comments and potential coauthors of work-in-progress research.

The proposals for the pre-workshops in July 29th and post-workshops in July 2nd can be applied to Program Chairs.

Purpose of Workshop

This workshop review the progress of Generative AI from pioneering ChatGPT and many competing tools in the USA, China, and South Korea. The experts from academia and industry present the interesting topics about the opportunities & challenges and yesterday & future of Generative AI. We review the social impacts and responsibility aspects of AI with the perspective Bright Origin research. We will have two keynote speeches by outstanding active speakers and three panels on AI Generated Contents and AI enabled Bright Internet Research. This workshop will give knowledge about the progress of this field and insight for the future academic research.

[ Download the Full Program ]

Chairs: Jae Kyu Lee, Shan Liu (Xi’an Jiaotong University) and Zhangxi Lin (Texas Tech University)

Keynote Speech 1: Kyoung Jun Lee

"Exploring the ChatGPT Revolution: Opportunities and Challenges"

This speech covers the revolutionary aspects of hyperscale foundation models, with a specific focus on GPT-4, from conversational, generative, and general AI perspectives. Additionally, we will examine the impact of the GPT revolution on various industries and explore new business models using case studies, as well as discuss future prospects. Lastly, we will share ongoing research and development efforts to integrate transformers with federated learning.

Kyoung Jun Lee is a professor of AI and Business at Kyung Hee University in Seoul, South Korea. He is the director of Research Institute of UCAI (User-Centric AI) Forum and the Humanitas Big Data Research Center. Lee received his B.S., M.S., and Ph.D. degrees in Management Science from the Korea Advanced Institute of Science and Technology (KAIST), as well as a M.S. and Ph.D. in Public Administration from Seoul National University. Lee has won the Innovative Applications of Artificial Intelligence Awards from the American Association for Artificial Intelligence (AAAI) in 1995, 1997, and 2020. He has also served as a visiting scientist and professor at Carnegie Mellon University, the Massachusetts Institute of Technology, and the University of California at Berkeley. Lee was the President of the Korean Intelligent Information Systems Society in 2017.

Keynote Speech 2: Zhangxi Lin

"From Reproduction to Comprehension: AIGC Yesterday, Today and Tomorrow"

This speech will present the evolution of AIGC (Artificial Intelligence Generated Content) from simple reproduction to advanced comprehension, its current state, and future trend. We will explore the feasibility and strategy of combining deep learning with cognitive learning towards the ultimate goal of achieving artificial general intelligence. Furthermore, it will also discuss the challenging issues surrounding AIGC applications, such as knowledge fusion, security impact, legal problems, and more.

Zhangxi Lin is a Professor Emeritus at Texas Tech University, holding a Ph.D. in Information Systems from The University of Texas at Austin, as well as a Master's degree in Computer Applications from Tsinghua University and another Master's degree in Economics from The University of Texas at Austin. Professor Lin's journey with AI began during his studies at Tsinghua University from 1979 to 1982. In 1989, he published his paper on knowledge-based text report generation. He began his foray into electronic commerce research in 1993, and since 1995, he has been a passionate advocate for electronic commerce research and entrepreneurship in China. Starting from 2007, Professor Lin's research interests have gradually extended to several domains, including Big Data, FinTech, blockchain, and the Digital Economy. His previous work in AI and E-commerce has enriched these areas of study. Additionally, he serves as a steering member of the International Conference on Electronic Commerce.

Panels: Artificial Intelligence Generated Contents

“AI in E-Commerce: Unveiling the Benefits and Impacts of AIGC”

(Chairs: Zhangxi Lin and Chen Wang)

Theme

OpenAI's launch of ChatGPT in November 2022 marked a significant milestone in the evolution of Artificial Intelligence Generated Contents (AIGC). Within a month of its release, ChatGPT had already garnered 100 million subscribers, and this number was tripled two months later. We have seen mushrooming AIGC applications in recent months, such as Google's rival BERT, Baidu's AIGC service Wenxin Yiyan, AI-generated image platform Midjourney, and AI-powered music generator Amper Music, among many others. However, it is also important to note the potential for AI techniques to be used for malicious purposes, such as deepfakes, AI-based security breaches, and AI-powered crimes. As AIGC continues to advance, such as GPT-4, and demonstrate ever-more-powerful reasoning capabilities, questions arise about the potential for AI-generated content to surpass human intelligence and lead to AI general comprehension. Some even wonder whether silicon-based life could eventually supplant carbon-based life.

The aim of this panel is to address the abovementioned concerns and explore the opportunities and challenges of AI in the e-commerce sector. It will delve into the impact of advanced AIGC on the business world while also examining the cutting-edge of AI research. The panel seeks to bring together individuals from academia and industry to discuss issues related to academic research and potential applications in e-commerce, while also considering ethical and regulatory concerns that arise from the implementation of AIGC technologies in the industry.

Panel Objectives:

1. Envisioning the innovative opportunities brought about by AIGC to prepare for the next surge in e-commerce.
2. Developing a better understanding of the positive and negative impacts of AI on e-commerce.
3. Establishing a list of tasks for the e-commerce industry to address the challenges posed by the emerging AIGC market.
4. Identifying legislative issues for better harnessing the power of AIGC.

The panel is composed of two sessions. The first session is focused on status, opportunities, technologies, and trend of AIGC. The second session is intended to discuss impacts, challenges, research frontiers, and legal issues of AI in the future.

The esteemed panelists hail from a variety of backgrounds, including artificial intelligence, data science, law, fine art, finance, and beyond, with experiences in both academia and the business world. It will showcase their respective unique and splendid speeches. Through this panel, we hope to foster a deeper understanding of the opportunities and challenges presented by AIGC in e-commerce and inspire further research and collaboration in this emerging field.

Topic 1: Perspectives of AIGC’s Techniques, Products, Users, and Market

(Chairs: Jie Ma and Xiaoyi Yao)

1. “SwufeBrain: AIGC for Social Science”, Qing Li, Southwestern University of Finance and Economics
2. “The Soul and Power of AIGC - An Art, Design and Semiotics Perspective”, Chen Wang, California State University, Fullerton

Qing Li is an Executive Director of the Interdisciplinary Research Institute at Southwestern University of Finance and Economics (SWUFE) - boasts an extensive academic background, having previously held positions at the Eller Business School at the University of Arizona, the Computer Department of Arizona State University, and the Information School at Korea Advanced Institute of Science and Technology (KAIST). He was also the board member of CDAR at UC Berkeley during 2010~2014. Professor Li's research focuses on financial intelligence, employing advanced intelligent information processing techniques to overcome finance-related challenges.

Chen Wang is a professor of Graphic & Interactive design at California State University; With expertise in user interface and user experience design, his research spans various design fields, including semantic studies, data visualization, accessibility design, information design and branding.

Topic 2: Pursuit of Generative AI in the Evolution of E-Commerce

(Chairs: Qing Li and Chen Wang)

1. “Is the Transformer-Based ChatGPT Transforming Our Society?”, Jie Ma, Wuxi Tsinghua Institute of Applied Technologies.
2. “Maximizing Business Efficiency: The Significance of AIGC Enterprise Applications and Strategies for Successful Implementation”, Jianhui (Jason) Wen, Emotibot Technology
3. “Navigating the Legal Landscape of AI-Driven Generative Technologies”, Xiaoyi Yao, King & Wood Mallesons (Law firm)

Jie Ma serves as the Research Director at the Wuxi Tsinghua Institute of Applied Technologies. He obtained his PhD from University of Portsmouth in the UK. Previously he worked as the Research Director for the Institute for Data Science in Tsinghua University, and once held the position of CTO at a prominent big data company. With a strong background in big data analytics, Dr. Ma's current focus lies in the field of post-quantum cryptography (PQC).

Jianhui (Jason) Wen is serving as the Sales VP for Emotibot Technology, responsible for market operations and ecosystem development. Their services have catered to diverse industries such as finance, high-end manufacturing, energy, among others. He has held a Master's degree from Tsinghua University, and been equipped with both technical and business acumen. He had ability to communicate complex technological concepts in simplify language to drive business.

Xiaoyi Yao is an international partner at the renowned international law firm, King & Wood Mallesons. Holding a Ph.D. in Biochemistry, her expertise lies in intellectual property litigation. Dr. Yao is also adept at addressing complex legal matters and has provided guidance to clients on the potential rights and risks associated with cutting-edge AI technologies, such as ChatGPT.

Panel: Bright Origin with AI/Sustainable Social Responsibility

(Chair: Jae Kyu Lee and Shan Liu, Xi’an Jiaotong University)

Theme: This panel review the social responsibility of AI and Cybersecurity and present the AI applications for the Bright Origin researches such as Federated Learning and Pre-trained Model. We also report the surveyed result of CIO’s opinion on the need of organizational social responsibility and individual’s trustful Digital ID.

Jae Kyu Lee is a Distinguished Professor of School of Management at Xi’an Jiaotong University and Professor Emeritus of Korea Advanced Institute of Science and Technology (KAIST). He has been professor of KAIST since 1985, and finished his tenure as HHI Chair Professor. He received fellow and LEO Award and served the President (2015-6) of Association for Information Systems. He is the founder of Principles for the Bright Internet and founded Bright Internet Research Center at KAIST and Xi’an Jiaotong University. He also founded the Bright Internet Global Summit and Bright Internet Project Consortium in 2019 as posted at www.brightinternet.org. He received his Ph.D. in Information and Operations Management from the Wharton School, University of Pennsylvania in 1985. His research area covers AI, eCommerce, information systems, and Bright Internet.

Shan Liu is a Professor of information systems and e-commerce and Associate Dean of School of Management at Xi’an Jiaotong University. He serves as the founding executive editor of Data Science and Management (Elsevier). He received the Ph.D. degree in management science and engineering from the Huazhong University of Science and Technology, Wuhan, China, in 2009. He has authored or coauthored more than 50 refereed articles, including articles that have appeared or accepted in the Journal of Operations Management, the IEEE Transactions on Engineering Management, Information Systems Journal, the European Journal of Information Systems, the European Journal of Operational Research, and Information and Management. His research interests include IT project management, E-commerce, and data analytics.

Tan Xiao Sheng is the Founder, Chairman and CEO of Beijing Genius Cyber Tech Co.,Ltd. He served the Technology President and Chief Security Officer of 360 Group, and special consultant under the Cybersecurity Bureau of Ministry of Public Security and Director and Deputy Secretary-general of China Computer Federation (CCF). He also served as CTO of Yahoo!China; COO and CTO of MySpace China. He was awarded as top of Zhong Guan Cun’s leading talents in 2012, and received an outstanding cybersecurity talent title from China Internet Development Foundation in 2018.

Chuang Wu is an Assistant Professor in School of Management at Xi’an Jiaotong University.His research interests focused on corporate social responsibility, entrepreneurship, innovation, corporate governance, and corporate strategy. His work has been published in some scholarly journals including Journal of Management, IEEE Transactions on Engineering Management.

Panel Themes and Panelists

1. Large Multimodal Deep Learning AI Model for Cyber Threat Detection (Tan Xiao Sheng)
2. The Governance of Corporate Digital Responsibility (Chuang Wu at XJTU)
3. AI Ethics (Qian Chen, Huazhong Agriculture University)
4. Bright Origin Approach with Social Responsibility - CIO Perspective (Jae Kyu Lee, Shan Liu at XJTU), USA Perspective (Vess Johnson and Dan Kim at North Texas University)
5. Federated Learning to Merge Common and Personalized Spam Filtering Models (Fengyao Wang, Jae Kyu Lee, Xinpei Dong at XJTU)
6. Effect of Pretraining in Spam Filtering Models (Qi Huang, Jae Kyu Lee at XJTU)
7. Balancing of Trustfulness and Privacy in Selecting Digital ID (Jae Kyu Lee, XJTU; Sohyung Lee, Kyungki University; Jiyong Park, University of North Carolina, Greensboro)

Xi’an, once an imperial capital for more than a millennium, marks the origin of China, the starting point of the Silk Road and the home to the Chinese totem “dragon”. Xi’an has a history of 3100 years and it used to be China’s capital for 1100 years. Joined by Athens, Cairo and Rome as the world’s Top Four Ancient Capitals. It highlights the memes of the Chinese culture and witnesses the entrepreneurial spirit of the nation. Hence, a spiritual homeland to all those of Chinese descent. Xi’an offers a glance back at the history of China. Historical sites, cultural relies on inscribed boards classic paintings, age-old scholar trees and blue bricks are here and there adding charm and glamour to the city. Every inch of its land carries a sign of the nation’s profound traditional culture and time-honored civilization. The city houses countless historical records, classics, cultural relics and sites, pointing to its splendor and change typified by the Lantian Ape Man, Cang Jie as the inventor of Chinese characters, the rites of the Zhou Dynasty, the institutional make-up of the Qin Dynasty and the charm of the Han and Tang Dynasties.

Xi'an Jiaotong University (XJTU) is a key university under the direct administration of the Ministry of Education of China and is one of the oldest universitiesin China. XJTU, as one of the first batch of the universities in China, was supported by the central Government at the seventh and eighth five-year plan, as well as China's “Project 211” and “Project 985” to develop into a world-class university. Now, Xi’an Jiaotong University is on the List of World-class Universities and First-class Disciplines (abbreviated as “Double First-class”) released in 2017 by the Ministry of Education of China, as a Double First-class universityin Category A, which means that the government will support it financially to develop into a world-class university, and its eight disciplines into the first-class level in the world.

During its more than 120-year history, Xi'an Jiaotong University has upheld the principles of developing education to make China strong, pioneering with painstaking efforts, advocating virtues and pragmatism, seeking meticulous scholarship, and pursuing excellence. It has developed such fine traditions as loving China and the University, seeking after the truth, working steadily and conscientiously, hard-working and plain-living, and has formed a school running characteristic of higher starting point, more solid foundation, stricter requirements, and more emphasis in practice.

Xi'an Jiaotong University has established extensive internationalties. Since 2000, 15 Nobel laureates, 1 Fields Prize winner and over 2,000 foreign professors have visited XJTU and gave lectures. XJTU also exchanged or established cooperation relations with over 20,000 scholars, CEOs, and high-level government officials from around the world or developed other kinds of collaborative projects. More than 28,000 XJTU teachers and students have been abroad to visit, study, do research, or participate in degree programs, and over 2,000 faculty members, and researchers have traveled abroad for conferences. XJTU has had relations and exchanges with 165 universities and research institutions in 42 countries and regions, including the United States, Japan, the United Kingdom, France, Germany, Italy, New Zealand and Korea. In 2017, there are 2,400 foreign students from over 132 countries studying at XJTU.

Motto: Study assiduously, resolve to succeed, act decisively, and manage affairs with magnanimity.

Orientation: Taking root in western China, giving service to the country, and striving to be world-class.

Westward Relocation Spirit：Keep in mind the overall situation, work selflessly for our country, carry forward traditional culture, pioneer with painstaking efforts.

Mission: Xi'an Jiaotong University is committed to cultivating outstanding students who advocate pursue science, make practical innovations, work hard and steadily, and have noble-minded virtues and a strong sense of social responsibility, and to preserving, generating, and disseminating knowledge so as to contribute to science and technology advances, social development, and human civilizationin China and the world at large.

Vision: XJTU works hard to take the lead in student education, scientific research, and social service to achieve preeminence. By the middle of 21st century, we aim to make XJTU a world-class university, where prestigious teachers gather, talented students are charmed to attend, talents graduated from it in large numbers, the international influence is considerable.

website: http://men.xjtu.edu.cn/

About SOEF(School of Economics and Finance)

School of Economics and Finance (SOEF) is a young and passionate school. The School currently has one national key discipline (Industrial Economics), one post-doctoralstation of Applied Economics, two first-level doctorate conferring rights in Applied Economics and Statistics, 12 doctoral programs of sub-disciplines, five professional Master degrees, and five undergraduate programs including Economics, Finance, Public Finance, International Economy and Trade, and E-commerce. The School has one provincial and ministerial key laboratory(Shaanxi E-commerce and E-government laboratory), five provincial and ministerial key research bases, one XJTU-level teaching experiment center, one national elite course (Panorama to E-commerce), and three Shaanxi privileged subjects (E-commerce, International Economy and Trade, and Finance). In 2017,the School cooperated with the Illinois Institute of Technology and Business School by launching the 3+2 bachelor and master degree program. In 2018, the School and HSBC started a joint undergraduate program -- HSBC Elite Class for Financial Technology. International Economy and Trade, Finance, and E-Commerce was selected as the national first-grade undergraduate majors by 2020.

Since the School was founded,faculties have presided more than 100 national research projects, including the major projects supported by the National Social Science Fund of China and the Ministry of Education Social Science Fund of China, and more than 500 provincial and ministerial projects, totally with an annual average research fund of nearly ten million Yuan. Moreover, they have published more than 3000 Chinese / English academic papers in high-ranked journals, such as Economic Research, the World of Management, China Industrial Economy, and SSCI indexed Journals, and a series of books entitled XJTU Economist published by the Economic Science Press. Furthermore, they have won more than 100 provincial and ministerial scientific research awards. In 2017, Economics (SOEF) and Commercial Science (School of Management) of XJTU entered the top 1% in the ESI world ranking for the first time, which made XJTU the fourth university in mainland China to accomplish this achievement following the achievements of Beijing University, Tsinghua University and University of Chinese Academy of Sciences. According to the results of the fourth round of discipline evaluation issued by the Ministry of Education in 2017, Applied Economics of the School,the first-grade discipline, entered category A and ranked 8th in parallel with Tsinghua University and other universities.

website: http://men.xjtu.edu.cn/info/1222/1864.htm

About SOM(School of Management)

Originally constructed in 1928, and restored and reconstructed in Dec. 1984, the School of Management, Xi’an Jiaotong University is one of the earliest management schools in China. It now has two state first-level key disciplines---Management Science and Engineering and Business Administration, and doctoral program and postdoctoral research station of the above two disciplines. It is also one of the first experimental schools offering MBA and EMBA. Our school has always been one of the most influential education bases for management science research and for cultivating management talents. Under the guidance of high standard, strict requirements and quality first, our school has cultivated a lot of top management talents. Since 2002, the two discipline namely Management Science and Engineering and Business Administration consecutively ranked among the top places in the discipline appraisal by the Ministry of Education. In 2011, our school was officially granted with the international certification AACSB.

In the discipline construction process of the “985 Project” (from 2010 to 2013), our school continues its 30-years plan of combining internationalization strategy with discipline construction and school development. It refines its discipline orientation by confirming the big data management and application, advanced manufacture and logistics management, and leadership and strategic innovation as discipline development direction under the general strategic framework. Through decades of efforts, it has better and more high-level thesis, it has enhanced its ability to undertake key projects of Natural Science Foundation of China, supporting plans of national science and technology and major programs of national social science fund, and it has presented more policy proposals to government and provided more management consulting services to enterprises. Its capability of serving regional government and enterprises has been further expanded. For more than 30 years, our school has completed more than 100 projects including national key scientific research programs, national scientific fund major projects, natural science foundation items and preeminent youth fund programs. It has gained 3 National Science & Technology Advance Prizes, 4 National Teaching Production Prizes, 1 China Population Prize, more than 100 scientific and technology prizes awarded by the National Science and Technology Ministry, Chinese Ministry of Education, provinces, cities and universities. It has thousands of papers published on important journals home and abroad and issued on international academic conferences. It has composed and published more than 100 various academic monographs and teaching materials.

website： http://som.xjtu.edu.cn/en/